International Bedding Showcasing Entirely Updated Origins Mattress Line at Winter Las Vegas Market
International Bedding’s successful Origins specialty bedding line is re-launched with careful attention to detail and aesthetics.
FT. LAUDERDALE, FLORIDA – January 29, 2010 – International Bedding is presenting a new and revitalized Origins mattress collection at the Winter Las Vegas Market. A solid success since its introduction in 2007, the specialty bedding line has been redesigned with special attention to detail, comfort and aesthetics. The Origins line continues to offer exceptional consumer value and retail margins at price points ranging from $799 to $2499, and remains focused on its promise to deliver a green, eco-friendly product.
Key features of the updated Origins line:
• Pinpointed surfaces and horizontal airflow channels built into the core designed to maximize ventilation and breathability, for improved hygiene and temperature stabilization.
• Available in a full assortment of memory foam and Talalay latex, as well as a hybrid of visco and latex.
• Constructed using International Bedding’s Vertical Support System (VSS,) where every internal layer is strategically placed to yield conforming support at the surface and more support toward the core of the mattress.
• Delivers a look of understated elegance, utilizing top-of-the-line 4-way stretch heavyweight rayon panel fabrics. The 4-way stretch characteristics enhance the performance and feel of the bed, and the durable rayon is a cooler sleeping material as well as naturally fire-retardant.
• Covers also incorporate silk and cashmere, both exceptionally rich and luxurious natural fibers. Stronger than titanium by weight, silk increases cool air circulation. And the extraordinarily soft, light-weight cashmere fiber delivers maximum insulation and breathability without bulk.
“We’re delighted to showcase the new Origins line at the Vegas Market,” said Eric Johnson, senior vice president of merchandising and marketing at International Bedding. “These beds offer a phenomenal value at every level. We’ve incorporated top-of-the-line, green materials and earth technologies into the most durable, elegant and comfortable mattresses imaginable.”
The leading architect of the renovated line, Johnson stated that the Origins relaunch is a measure of International Bedding’s commitment to staying competitive by producing a superior mattress at the best price.
International Bedding remains focused on addressing environmental and ecological resource issues, both in its day-to-day business operations and in its collection of mattress products. By working in partnership with its vendors, the company continues to expand the use of natural, renewable and earth-friendly bedding components across all product lines. For example, IB recently incorporated soy into all its fully-recyclable, PBDE-free and CFC-free foam products. And employment of organic cotton and bamboo fabrics, as well as the utilization of more natural latex materials has also been increased throughout the company’s product portfolio.
About International Bedding Corporation
With 2008 net sales in excess of $150 million, International Bedding is a top-10 U.S. manufacturer of quality sleep systems, with five wholly owned manufacturing facilities across the country. The company is dedicated to exploring innovative and bold ideas while maintaining a steadfast commitment to utilizing only the highest-quality raw materials. International Bedding designs, manufactures and distributes the finest sleep systems in the world, from low-cost velocity products to state-of-the-art ultra-premium collections. With over 30 years in business, the company has built a reputation for manufacturing high-quality, high-value limited-distribution brands such as Europa, Miralux, Origins, the IB Classic Collection, and American Pedic.
Corporate headquarters are located at 1000 NW 65th Street, Suite 103, Fort Lauderdale, FL 33309. Telephone (954) 491-1002. For more information on International Bedding or its sleep systems, visit www.ibcgroup.com. International Bedding, the International Bedding logo, Origins, Europa, Miralux, the IB Classic Collection and American Pedic are trademarks of International Bedding Corporation.
Media Contacts:
Eric Johnson, Senior Vice President of Merchandising and Marketing
623-478-7688
Eric.Johnson@IBCgroup.com
Scott O’Bryant, Marketing Manager
623-478-7688
Scott.OBryant@IBCgroup.com
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