International Bedding Responds to Market Challenges

World Market Center 2008, Las Vegas, Showroom B-946, July 17, 2008

International Bedding Corporation, a top 10 U.S. mattress manufacturer, will introduce a new line of promotionally priced, high quality bedding at the Summer Las Vegas Market, one of the nation’s largest home and hospitality showcase forums for buyers, designers and media from around the world.

International Bedding feels that current market conditions require a response to their dealer’s needs for high quality, promotionally priced products. This line will help their customers to be successful in the promotional category, as every sale matters.  They want those purchasers to select International Bedding products through their dealer base and the only way to make that happen is to make products that respond to the competition, with a higher quality standard.

International Bedding will also be introducing into their current Europa lineup, a new, strategically priced, plush bed.  “The Europa line is performing extremely well for retailers, and I see an opportunity to further enhance  the line with a “Category Killer” product that responds to the retailer’s needs for unique features and products that compete in large brand dominated markets,  said Eric Johnson, Sr. Vice President, Merchandising and Marketing, International Bedding. “Not only does the bed feature the 5 zoned, pocketed spring (coil on coil) unit, but also the popular French boucle cover fabric that is as unique as it is wonderfully soft in texture.”

International Bedding has taken another dramatic step forward in quality and innovation by adding a solid hardwood foundation into their product portfolio.  The new foundation likens “Old World” craftsmanship with a more durable solid wood throughout.  The company will have the new foundation displayed among its other products at the show.

And finally, International Bedding will be showing its Origins line of latex sleep systems which touts features such as thefinest natural latex and leading edge earth technologies, the highest density memory foam available, and protective silver and therapeutic copper in the cover fabrics. This is a fine example of incorporating natural raw materials with cutting edge technology.  Also on display will be the Europa collection.  Innovative features include the newest technology in high profile spring design with exclusive SoftTouch™ one-sided springs made of tempered steel. These beds have a rich, contemporary “designer” look on the outside with strategically placed premium comfort and support materials on the inside.

About International Bedding Corporation

With 2007 net sales in excess of $150 million, International Bedding is a top 10 U.S. manufacturer of quality sleep systems with seven wholly owned manufacturing facilities across the country.  The company is dedicated to exploring innovative and bold ideas while maintaining a steadfast commitment to utilizing only the highest quality raw materials.  International Bedding designs, manufactures and distributes the finest sleep systems in the world from low cost velocity products to state of the art ultra premium collections. The company has built a reputation for manufacturing high quality, high value limited distribution brands such as Europa, Miralux, Origins, and AmericanPedic. Corporate headquarters are located at 6434 NW 5th Way, Ft. Lauderdale, FL 33309. Telephone (954) 491-1002.  For more information on International Bedding or its sleep systems, visit www.ibcgroup.com.  International Bedding and the International Bedding logo are trademarks of International Bedding.